MGT 220: Introduction to Sport Management Learning Unit 6: Assignment

LU06 Assignment: Marketing

Follow the directions below to complete your unit assignment:

1. You are the marketing director for a minor league hockey team in a city of your choice. Using

each of the bases of segmentation discussed in this chapter, identify five distinct market

segments that you will target. Develop 10 gameday promotions (autograph night, discounted

beverage night, etc.), with each segment that you have identified being targeted by at least two

of them. Try to be creative with your promotions.

2. Remember to include your last name in the file name and attach it to the Assignment

submission area in the learning unit.

3. This does not have to be written in an essay format.

4. The response is to be relatively free of distracting mechanical and grammatical errors.

5. The response must provide sufficient evidence and/or explanation.

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