What is your personal unique selling point and the key aspect that differentiates you from others?
You and Marketing
Marketing. The word has a connotation and often evokes an image in a person’s mind. In this course, you will examine the various roles in marketing and gain a clear understanding that marketing is more than advertising.
This discussion is based on your reading of the fundamental aspects of the four pillars of marketing: product (an organizer or product manager), price (good with financial and math or a pricing strategist), promotion (good at self and general promotion or a marketing communications manager) and placement (excel in personal relationships or a business to business / distribution manager).
In this discussion board, complete the following:
What is your personal unique selling point and the key aspect that differentiates you from others?
What role do you think you might excel in within a marketing department? Briefly explain why.
Product Manager
Pricing Strategist
Promotion – Marketing Communications Manager
Placement – Distribution Manager
Once you adopt one of these roles, you should start to conduct a personal SWOT to assess and adjust your comprehensive skillset. Explain how you will use your strengths while also improving your weaknesses through training and other means. Add your SWOT quadrant model to this discussion, similar to that shown below.
Post an initial minimum 200-word response by Wednesday at 11:59pm (PST) and three responses to other students’ postings by Saturday at 11:59pm (PST).
Grid displaying the four quadrants of a SWOT analysis. Along the y-axis are internal and external factors. Along the x-axis are the favourable and unfavourable conditions. Clockwise from the left, quadrant one: Internal and favourable. Prompt questions: 1. What are your strengths? 2. What do you do better than others? 3. What unique capabilities and resources do you possess? 4. What do others perceive as your strengths? Quadrant two: Internal and unfavourable. Prompt questions: 1. What are your weaknesses? 2. What do your competitors do better than you? 3. What can you improve given the current situation? 4. What do others perceive as your weaknesses? Quadrant three: external and unfavourable. Prompt questions: 1. What trends or conditions may negatively impact you? 2. What are your competitors doing that may impact you? 3. Do you have solid financial support? 4. What impact do your weaknesses have on the threats to you? Quadrant four: external and favourable. Prompt questions: 1. What trends or conditions may positively impact you? 2. What opportunities are available to you?
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