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December 2, 2024

The Executive Memo

The Assignment

1. Listen to the video on Customer Service vs Customer Experience (Week 5 Reading and Supplemental Materials).

2. In a one to two-page executive memo, identify at least three (3) customer or client concerns/issues that may negatively impact the digital transformation ( i.e., using AI to improve services).

3. Provide a resolution to address each concern or issue.

4. Discuss how artificial intelligence can help manage the customer experience.

5. Include credible sources to support each resolution.

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