Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach
Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).
Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. This means you need to write about who Maslow was, what his theory is, and then explain how the theory applies to your ads. Cite a credible source. What consumer segment is being targeted?
Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. The Deliverable length is a minimum of 2 full pages of written content, plus the title and References page
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