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Company Description and Mission Statement

"Earthly Elegance," a for-profit business, will provide self-care items that are made sustainably and with minimal impact on the environment. Earthly Elegance is a fitting name for the company, since it embodies both its mission and range of offerings. Customers can deduce the backstory of our products' meticulous manufacturing without sacrificing sustainability and quality from the company's name. The company's name is derived from two words: "Earthly" represents the relationship our company has with nature, and "Elegance" denotes self-care.

We at "Earthly Elegance" provide an extensive selection of reasonably priced self-care items. Earthly Elegance is dedicated to offering organic personal care products that minimize their negative effects on the environment while prioritizing delightful client experiences. These personal care products will be made using natural, biodegradable raw ingredients in our production. Our goal is to satisfy our target market's changing demands and tastes while providing the best personal care products possible.

The business will first present the following product lines: a) A range of formulations, including options for hydrating, volumizing, and accommodating sensitive or complicated scalps, will be available for organic shampoo and conditioner. b) A variety of formulas for face and body wash will be available, each catered to the needs and preferences of the consumer. Strictly forbidden from using any chemicals, these goods will only be made using natural raw materials. Because there won't be any foam from the face wash, the skin will stay smooth and fresh for longer. Extensive research on various skin types will be carried out to ensure that our products yield positive outcomes.

c) To improve our clients' everyday experiences, we will be introducing natural fragrances made from fruit and flower extracts. d) In an effort to protect our valued clients' skin, we will add makeup removers and skin care wipes to our assortment of personal care accessories.

e) Natural deodorants will be offered in stock and cream forms. They are made with fruit and flower extracts to give a pleasant feeling.

Our start-up's initial product line will focus on offering a variety of self-care products. Our objective in developing an extensive range of items is to establish ourselves as the go-to destination for customers seeking personal care solutions. Depending on consumer feedback and sales performance in the first quarter following our launch, we intend to expand our self-care offerings with additional products.

"To create luxurious yet affordable self-care solutions that respond to consumers' dynamic needs without compromising on environment sustainability" is the stated objective of the for-profit business. Self-care at Earthly Elegance is a means of achieving self-expression and confidence. We have combined natural ingredients with extensive research to create unique personal care products that empower people and increase their classic appeal. In today's market, consumers emphasize environmental responsibility and are becoming more aware of the effects of their purchases. As a result, we provide them with environmentally conscious and self-care products that are sustainable and organic.

Our Mission Statement

“Nurturing People, Planet, and Beauty: One Sustainable Step at a Time.”

Our goal at Earthly Elegance is to completely transform how we take care of the environment and ourselves. Since we think that sustainability and beauty go hand in hand, we're committed to making personal care products that are both environmentally friendly and will make you feel amazing.

Our promise

1. Using only the best, environmentally friendly materials, we will create products that are as kind to the environment as they are to your skin.

2. We'll be creative and enlightening, always looking for fresh approaches to lessen our environmental impact and encourage others to follow suit.

3. We'll create a community of people who are enthusiastic about coexisting with the environment and enable our clients to make decisions that are environmentally friendly.

This mission statement conveys the company's dedication to sustainability and eco-friendliness while also being amiable, upbeat, and inspirational. It aims to resonate with clients who share the company's values and inspire and energize the staff.

Trends in the industry

Customers monitor the manufacturing process of personal care items because they are aware of the impact these products have on their skin. Hygiene, sustainability, and individualized care solutions are highlighted in the latest personal care market trends. In the personal care sector, sustainable hygiene and self-care are becoming more popular as consumers become more conscious of their environmental impact and gravitate toward eco-friendly products. Customers are taking note of the sustainability principles that self-care companies uphold.

A recent study by Nosto indicates that 68% of consumers search for goods that are promoted and branded as "clean," and 59% are swayed by goods that are described as "natural and organic." According to Imarc (2024), the personal care and beauty products market is expected to reach a valuation of US$59.3 billion globally in 2023 and is expected to expand to US$132.7 billion by 2032. Numerous self-care companies are entering the market with the promise of producing and supplying sustainable, natural, and organic self-care goods. One of the biggest trends in the personal care sector is the emphasis on natural and organic self-care products. A recent poll found that 55% of consumers are prepared to pay more for organic and sustainable self-care products, and 65% of consumers are searching for brands that practice environmental responsibility (Howarth, 2024).

"Biotech innovations with a focus on sustainability," the second trend in the self-care business, encourages scientists to identify natural beauty compounds and recreate them in labs to prevent natural ingredients from being destroyed or distinguished. This trend, which combines science and nature, seeks to meet the ever-evolving requirements of self-care without sacrificing sustainability (Howarth, 2024). In an effort to introduce sustainable ingredients and products to the market, a large number of skincare companies are testing this trend. International beauty firms like Unilever have taken notice of the biotech movement.

Furthermore, diversity and inclusivity are highlighted in the third trend in the self-care sector. Customer demand shifts to allow businesses to sell their products to a wider range of demographics. Enhancing customer trust in products can be achieved, for instance, by casting plus-size models and dark-skinned models with diverse sexual identities. It is no longer logical to test skin-care products on models with fair skin since customers already know the changes they desire. According to 43% of self-care industry customers, they like many types of attractiveness in advertisements. Dark-skinned people can benefit from this trend because they still need to choose a personal care brand that works for them. Brands' market reach will also be increased by using models with darker skin tones (Howarth, 2024).

Strategic Position

The strategic position of our organization in the target market is known as the "differentiation strategy." At reasonable costs, Earthly Elegance provides personal care products made with biodegradable raw ingredients without sacrificing sustainability or quality. This sets the business apart from its rivals in the personal care sector. "Natural and organic personal care products at affordable prices" is how the business set itself out from its rivals and hopes to dominate the market. Because established personal care brands offer pricey natural and organic self-care products, or vice versa, this would be the ideal positioning for Earthly Elegance.

In addition, our business is providing both in an effort to draw in additional clients. The business will differentiate itself from the competitors by putting this strategic position into practice. The business will successfully draw in more customers and maintain profit margins by providing reasonably priced natural and organic personal care goods (Laja, 2023).

Distribution

Earthly Elegance plans to use an online e-commerce platform to reach its target market and distribute its products. We want to employ social media platforms for marketing in addition to the e-commerce site. The e-commerce platform will make things available, let customers reserve products, and use the email to keep track of product availability. This platform was chosen to provide clients with ease and convenience. Online purchasing has become more popular over the past ten years and is predicted to continue. Recent estimates predict that by 2028, worldwide e-commerce revenues would total $58.75 trillion (Taheer, 2024). As a result, using this distribution strategy will give customers access and maintain sales growth.

SWOT Analysis

Earthly Elegance's sales may be significantly impacted by the opportunities that the SWOT matrices revealed. For instance, demand for eco-friendly items will increase as more consumers place a higher value on sustainability when making purchases. The company emphasizes natural and environmentally friendly ingredients throughout manufacture, capitalizing on the current trends in the sector. The corporation can guarantee access to new international markets to increase sales and target large customer leads, given the expanding worldwide e-commerce sales. Additionally, the business may enhance its product range in the future by collecting newsletter responses from customers and listening to their input.

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Sources

Howarth, J. ( May 23, 2024). The top 6 trends in the beauty business for 2024 and 2025.Exploding Subjects.Trends in beauty: https://explodingtopics.com/blog/

Imarc. (2024).Market size for personal care and cosmetics items online: 2032. The global online beauty and personal care products market is expected to reach $9.1% of total revenue in 2022–2023.

P. Laja (2023).Differentiation strategy: definition, importance, and best practices. CXL. taken from https://cxl.com/blog/differentiation-strategy/amp/ on October 16, 2024.

Taheer, F. September 9, 2024.Statistics on internet shopping: How many people will purchase online in 2024?Online buying statistics can be found at https://optinmonster.com/. OptinMonster

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