If the CEO of a beverage company such as Dr Pepper Snapple asked you whether backward or forward integration would be better for the firm, how would you respond?

i. If the CEO of a beverage company such as Dr Pepper Snapple asked you whether backward or forward integration would be better for the firm, how would you respond?

ii. Explain why cultural factors should be an important consideration in analyzing and choosing among alternative strategies.

[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]

[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

TASK 2:

Go to the end of Chapter 5 and

Do Exercise 5B “Should Coca-Cola, Build, Borrow, or Buy in2020 -2021?” Steps 1, 2, and 3 (minimum of one page assignment). (When accessing Coca-Cola’s website, you’ll have to click on “Press Center,”.)

Then go to the end of Chapter 6 and do:

Exercise 6A “Perform a SWOT Analysis for Coca-Cola” as an individual, one page assignment.

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