Develop at least one hypothesis
Develop at least one hypothesis (i.e., an educated guess), which needs to meet the following criteria:
Your proposed hypothesis is related to marketing. For example, it can be related to an important or interesting marketing problem, contradictory marketing findings, or contradictory marketing ideas being promoted in the business or popular press or social media.
Your proposed hypothesis must include at least one mediator variable (i.e., mediating effect) or one moderator variable (i.e., moderating effect), in addition to the “independent variable” and “dependent variable.” Relevant information and examples (e.g., hypothesis development, mediator, and moderator) can be found at the end of this page or by searching online.
Please provide sufficient information to support your proposed hypothesis (e.g., theory, logic, observation, boundary conditions, etc.)
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