What is the current state of your organization’s social media presence?
Upon reviewing the case scenario, please consider the potential implications for advanced practice nurses through exploring and examining the relationship between social media tools, platforms, and applications, advances in data analysis techniques for user-generated data, as well as users’ access and health literacy.
Discussion Scenario:
You have recently been assigned as the inaugural Advanced Nursing Practice and Care Quality Lead at the Office of Patient Engagement at your local healthcare organization, which is located in a rural area. Upon assuming your role, you have been tasked with generating an organizational strategy and any corresponding policies to establish your organization’s social media and online presence, as well as to promote your organization’s nursing practice standards, care quality, patient/ family engagement, and to address potential patient inquires and complaints. At the moment, the only relevant policy that has been made available to you is the “Corporate Policy on Electronic Mail Communication,” which was last revised five years ago. The executive meeting is scheduled to take place in 6 weeks at which you are asked to present your strategy and any relevant policies to the board and all senior executive leaders. As you settle into your desk on your first day, where would you start?
Answer the following questions as you prepare the organization strategy:
1. What is the current state of your organization’s social media presence?
2. What are your intended populations? What additional factors should you consider regarding the population of interest?
3. Given the project’s time frame, what are your priorities? What are some immediate actions?
4. What resources or support will you need?
5. Which stakeholders may be beneficial in assisting you with the development, implementation, and evaluation of the strategy and relevant policies?
Please remember for discussion posts: the initial post must be uploaded by the WEDNESDAY of the week and two replies to your peers by Saturday at 2359.
Please note the grading rubric for the discussion board.
As a reminder, all discussion posts must be a minimum of 350 words initial and 250 words peer responses, references must be cited in APA format 7th Edition, and must include a minimum of 2 scholarly resources published within the past 5 years.
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