What can a company do to culture-sensitize its staff?
Gifts should always be chosen with great care. An ideal gift is one that represents the giver’s own culture while being sensitive to the recipient’s. For example, a Finn may give a Suunto compass to a Saudi business partner (to help him determine the direction for daily prayers). Some gifts are not suitable: clocks or other timepieces are symbols of death in China, while handkerchiefs symbolize tears in Latin America and Korea. What can a company do to culture-sensitize its staff?
Discussion 3.2 200 WORDS
Explain the role of culture and it’s importance in “International Trade and Marketing”?
Assignment 3.1 ( First part of the final ) (2PGS)
Go to Global Road Warrior link here on the UOTP Learning Resources – Site
Find two Global Countries that you’d like to explore.
Draft a complete two page summary on country – utilizing the APA standards.
The summary should include full paragraphs, images, maps, content on the countries,
GDP. Culture, Manor and minor market segments, religions, education levels, and tourism.
Discussion 4.1 200 WORDS
How can international or global marketing contribute to global recognition? You may utilize internet resources to academically address this question with examples
Discussion 4.2 200 WORDS
Identify a key concept or foundational theory from the first four weeks of class and in half a page discuss how it applies to your current work environment or a recent social, political or business event. Include the chapter and sub topic from your textbook.
MIDTERM – APA Paper (3 PAGES)
Draft 5 – 7 APA page formatted research paper on “The Principles, Practices, and Culture of International Marketing”
Writing Requirements
· A minimum of 4 academic resources
· APA format, Include a cover page, abstract, and reference list
· Use the databases and APA template located in the Student Resource Center to complete the assignment.
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