Define emotion and explain the content that evokes high-arousal emotions (Either positive or negative) is more likely to be shared.

Use the following journals to synthesize the research papers:
1. Journal of Marketing
2.Journal of Marketing Research
3. Journal of Consumer Research
4. Journal of Public Policy and Marketing
5. Journal of international Marketing
6. Journal of the Academy of Marketing Science

Using the STEPPS Model six Principles (Jonah Berger) framework to Create Viral Content on social media.
Synthesize the following two model (Social Currency and Emotion):
1. Social Currency- Define social Currency and explain how brand leverage social currency by creating content that makes people feel “in-the -know) or boost their image when they share it. Case Study: use a viral example like Coca-Cola’s “Share a Coke” campaign or Apple’s product launches.

2. Emotion
Define emotion and explain the content that evokes high-arousal emotions (Either positive or negative) is more likely to be shared. Explain what makes people feel awe, excitement, amusement, or even anger tends to go viral. Case Study: The ALS Ice Bucket Challenge, which used emotions like empathy and excitement to spread virally.

APA 7th Edition
No AI material

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