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September 18, 2024

Read the case “Hey Alexa—What Is Consumer Behavior?”

Read the case “Hey Alexa—What Is Consumer Behavior?” in Chapter 1. Incorporate the following topics into an essay in the order depicted below using at least 1200 words demonstrating an understanding of both the READ and ATTEND sections. Select at least three appropriately related scholarly sources from the online Bethel Library Database and the textbook to incorporate into your work. Use the APA Essay Template for formatting. Refer to the grading rubric for evaluation details.

Discuss how AI assistants such as Alexa may influence the consumer behavior of digital natives. Discuss the company that owns Alexa in terms of whether or not you believe them to be a triple bottom line company. Support your position with evidence. Write about subliminal perception and discuss whether or not Alexa uses subliminal advertising.

Assignment #2

This essay must be at least 1500 words in length and use a minimum of three (3) scholarly sources.

Using the information that you have learned in this course, how would you apply this knowledge to others within your circle of influence? What would you share about culture? What would you share about inclusivity? What would you share about unconscious or implicit bias? What would you share about belonging? In conclusion, what opportunities for growth have been uncovered in this course for you? All of these perspectives impact your life and the lives of others within your circle of influence on a daily basis.

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