In 1997, after spending more than one-half billion dollars in development and after extensive test marketing, Procter & Gamble in partnership with Frito-Lay and N

Please review and answer the following question in a 2-3 page word document:

In 1997, after spending more than one-half billion dollars in development and after extensive test marketing, Procter & Gamble in partnership with Frito-Lay and Nabisco launched a series of snack food products made with Olestra, a “no fat” substitute. The campaign launch promised that consumers would enjoy the same flavor of potato chips or crackers, but with zero fat. Although touted as a miracle product, Olestra faced a number of uncertainties: ultimate consumer demand, willingness to pay, and pricing; product cost, quality, and shelf life; regulatory approval; and most important, medical side effects (stomach cramps and the ugly specter of diarrhea in some consumers).

Use this example and other management cases discussed most every week in the business press to make a list of the many categories of risks faced by managers. Lines of business, what categories of risks are the most crucial for the firm’s profit? Provide examples of firm strategies to eliminate, mitigate, or insure against these risks.

Make sure to cite at least 2 references in addition to the textbook at the end of the word document. Every Assignment is submitted through an AI plagiarism checker, please take note when completing the assignment.