MBA 670 Project 3 Individual Analysis
1. What strategy was your team implementing? Give examples of one or two decisions in each functional area over the five rounds that were consciously driven by the chosen strategy. Explain.
2. Which countries (The USA, Germany, &/or China) and customers (high tech, low tech, or both) did your team target with your products and why? What did your customers want most? Did your market share change over the five rounds for the countries where your products were sold? Comment on how it changed and why.
3. Based on Section 1 (High Level Overview) of the Round 1 Report, how did your team’s sales results compare to those of the other five teams? What decisions in Round 1 might have caused your sales to excel or suffer in comparison to your competitors? In other words, explain what factors affected your revenue.
4. Did your team meet the potential demand in each of the simulation rounds? Hint: Look at the Marketing Sections (3-8) of the report. If you observed a stockout (inability to meet demand) in one or more rounds, pinpoint the reasons behind each instance. If you didn’t have a stockout, explain why.
5. Explain your team’s capacity decisions, including whether or not to use a second shift in each round. How were production decisions aligned with market demand? Compare the available plant capacity in each round (first and second shift) versus the number of units produced. Was there idle capacity in any round? Were there any issues with overproduction? Is it possible that you could have used capacity more efficiently? Explain why or why not.
6. Calculate Return on equity (ROE) for all five rounds, using Dupont Formula ROE [Note: In the DuPont equation, ROE is equal to profit margin multiplied by asset turnover multiplied by financial leverage.] What does each component tell you about your team’s performance? What conclusions could you draw from your data?
7. Adequate cash flow is required for a company to support operations, invest in the future, pay down long-term debt and reward shareholders with dividends. Analyzing the Cash Flow Statement for each round identify the change in cash flow from the previous round and identify the major causes of this change. What conclusions could be drawn from your analysis?
8. Assess your team’s competitive position at the end of Round 5. What strengths and weaknesses does your team have in comparison with your competitors in terms of products, marketing, production, and finance? How could you be more successful? Explain.
9. How did your team balance short-term profitability with long-term sustainability in decision-making? Were there any unexpected challenges or opportunities that emerged, and how were they addressed?
10. Compare your team’s initial strategic goal and objectives with the achieved results. Did your team’s decisions in Rounds 1–5 always align with the chosen strategy? If you found yourself deviating from your strategy, explain why. In hindsight, what decisions would you have made differently? Explain.
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