The Presence of The Charleston Battery on Social Media

In the “Creating a Social Media Plan” lecture, I discussed how organizations have to decide which social media platforms they are going to use. Some choose all, some choose some, and some choose one.

The Charleston Battery is a minor league soccer club. They’ve been around since 1993 and have a fairly rich history as far as a minor league soccer team goes. You can (and should) read more about the team’s history here. They currently have a Facebook, ‘X’ – Twitter, Instagram, YouTube and TikTok account.

Take a look at the team’s social media efforts and decide if you think they should be doing more. Or – perhaps they should be doing less. Maybe they’re doing it exactly right.

Your job in this post is to look over these accounts, learn a little more about the team, and tell me what you think. Be sure to watch a video or two, check out a post, and really dive deep into their account.

additional video to help with answer: https://socialnsport.com/to-make-an-impact-social-…

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