Nike Incs Marketing Mix in Sports Business
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The four Ps (product, place, promotion, and price) are a critical foundation of marketing within the field of sports business. In this presentation, you will have the opportunity to apply what you have learned about the four Ps to Nike’s business.
Prompt
After reading Nike Inc. Marketing Mix (4Ps/Product, Place, Promotion, Price)—An Analysis, found in the module resources, create a PowerPoint presentation. Create at least one slide for each of the following:
Identify areas of success in relation to the four Ps, using specific details to support your thinking.
Identify areas of improvement in relation to the four Ps using specific details to support your thinking.
Summarize the application of what you learned into a chosen field of sport business using support from the article and personal experiences.
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