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August 17, 2024

Marketing Perceived Value of A Product or Service

Module 4: Critical Thinking Assignment-1 (100 points)

Consumers make purchases based on the perceived value of a product or service, not necessarily the actual value. Each consumer is different in his or her perception. Discuss the following:

Discuss the roles of extrinsic and intrinsic cues in the perceived quality of (a) clothes, (b) restaurants, (c) smartphones, and (d) graduate education.

Why is it more difficult for consumers to evaluate the effective quality of services than the quality of products?

Does subliminal advertising work? Support your view.

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