Tesla Future of Transportation Marketing and Branding

Submit your answers to the given questions: 1. 2. 3. 4. 5. 6. 7. 8. What is the future of transportation and why do you believe so? What are the pros of electric vehicles and why? What are the cons of electric vehicles and why? How does Tesla segment its consumers? Why does this work for Tesla? What does Tesla do well to market to each segment group? Where could it improve its marketing strategy? With social media becoming increasingly important and fewer people watching traditional commercials on television, what does Tesla need to do to maintain its strong brand image? Evaluate Tesla’s recent business and marketing shift. How do you think its current ad campaign will resonate with its key consumers? Why might traditional automakers find it hard to adapt if cars in the future are focused on software, artificial intelligence and ease of use? What role does Elon Musk’s personal brand and presence play in Tesla’s marketing strategy? On a scale of 1-10 (10 is high), how confident are you that Tesla will be in business 10 years from now. Explain your answer. Directions • • • Provide the answers to all of the questions in a three-page (at a minimum) wordprocessed document. Be sure to number your answers. Please use 12-point font in Times New Roman, Calibri, or Arial, set 1-inch margins, and use double spacing. Check your work and correct any spelling or grammatical errors before you upload it. Refer to the given articles and video links on the case: Online articles • Higgins, T. (2023, April 29). The Wall Street Journal. Retrieved from https:// www.wsj.com/articles/the-subtle-strategy-behind-elon-musks-price-cuts-attesla-180a3036Links to an external site. • Elliott, R. (2023, January 13). The Wall Street Journal. Retrieved from https:// www.wsj.com/articles/tesla-stock-elon-musk-electric-vehicle-11673623093 Q.ai. (2022, September 29). Retrieved from https://www.forbes.com/sites/qai/2022/09/29/ tesla-a-history-of-innovation-and-headaches/?sh=572e518a1873#open-web-0 Rublin, L. R. (2022, May 8). Barron’s. Retrieved from https://www.barrons.com/articles/ stocks-invest-future-transportation-tesla-uber-51651871098 • • • Hetzner, C. (2022, January 27). Fortune. Retrieved from https://fortune.com/2022/01/27/ tesla-plans-2022-record-profit-optimus-robot-robotaxi-texas-factory-cybertruck-newmodels/ • Moss, T. (2021, April 21). Wall Street Journal. Retrieved from https://www.wsj.com/ articles/tesla-apologizes-for-its-handling-of-china-customer-after-outcry-11618997411 • Morris, J. (2020, October 17). Forbes. Retrieved from https://www.forbes.com/sites/ jamesmorris/2020/10/17/watch-out-tesla-volkswagen-is-coming/#7a8e71242fb3 • Jenkins, Jr. H. (2020, August 4). The Wall Street Journal. Retrieved from https:// www.wsj.com/articles/the-tesla-secret-11596582407 Light, L. (2020, June 1). Forbes. Retrieved from https://www.forbes.com/sites/larrylight/ 2020/06/01/the-natural-elon-musks-non-traditional-approach-to-tesla-advertising/ #17e67204512aLinks to an external site. • • • Shipley, L. (2020, February 28). Harvard Business Review. Retrieved from https:// hbr.org/2020/02/how-tesla-sets-itself-apart Morgan, B. (2019, February 6). Forbes. Retrieved from https://www.forbes.com/sites/ blakemorgan/2019/02/06/10-customer-experience-lessons-from-tesla/#22ca18796347