Storm Surge Risk Perception and Behavior

Respond to Questions 1 and 3 from p. 182 of Liberman et al. (2017) using the assigned case study beginning on p. 177.

Question 1: What challenges may be associated with informing public audiences about the risk of storm surge?

Question 3: How people perceive (and, in some cases, act on) the risk of storm surge often depends on more than just the content of the communication they receive. What are some other potential factors that might help explain storm surge risk perceptions and behaviors?

Reference: Liberman, C. J., Rodriguez, D., & Avtgis, T. A. (2017). Casing crisis and risk communication. Kendall Hunt.This discussion aligns with the following module objectives:

Articulate how the receiver of communication judges content, messenger, and methodology.

Categorize the prioritization of message development for each internal and external stakeholder group relative to understanding, culture, values, and ethics.