Marketing Twitter Marketing & Snapchat Marketing

Twitter and Snapchat are supported by ad dollars with over $3 billion and $2.5 billion, respectively in 2020. Twitter offers microblogging where users tweet up to 280 characters. Snapchat is a messaging app.

Module 3 Discussion Week 1 Resources

An introduction to Twitter for business (2022)
Twitter Advertising – Your Ultimate Guide (2022)
10 Things to Do When Getting Started on Twitter (2022)
How to Use Hashtags in 2022: A Guide for Every Network (2022)
How to use hashtags
How to Find Twitter Trending Hashtags in 2022 (2022)

Week 1 Discussion Post
Based on the resources provided or your research, share ways businesses are using Twitter and hashtags to promote themselves. Provide at least one example of an organization’s Twitter marketing campaign with hashtags. (Research Support Required)

Week 1 Interactive Response to Classmate

Select a post made by one classmate and share how you feel about the Twitter campaign described. Are you the target market? Why or why not.

The reply should be one paragraph in length (or about 50 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your response, but it is not required.

Week 2 Discussion Post
Snapchat Users are Young.

Almost one-half of Snapchat users are 15-25 years of age. Users “tell stories,” aka make videos. Organizations created Snap Ads to share their stories.

Module 3 Discussion Week 2 Resources

The Ultimate Small Business Guide to Snapchat Ads (2022)
7 Creative Ideas for Using Snapchat to Market Your Business (2022)
Connect With Your Customers on Snapchat (2022)
Snapchat Ads: Why Snap Ads are Worth It + Best Practices for 2022 (2022)
New Study Outlines Key Snapchat Ads Best Practices, Based on 14,000 Campaigns (2022)

Based on the resources provided or your research, share creative ways businesses are using Snapchat to promote themselves. Provide at least one example of an organization’s Snapchat marketing campaign. (Research Support Required)

Week 2 Interactive Response to Classmate

Select a post made by one classmate and share how you feel about the Snapchat campaign described. Are you the target market? Why or why not.

Each reply should be one paragraph in length (or about 50 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.