Creating Digital Ads Impactful and Effective
Creating a digital ads
If you are creating a series of 4 related digital ads or memes (4 related single photos, pdfs, or infographic-style pages with text and image on each one), they must include the following:
– images (pictures) and text (visible words)
– a unified visual theme (e.g., they obviously belong together – the pics should all be the same size; they should share one visual element in common – it might be the same color of border and/or same font or keyword in each one, a little icon in the same corner of each one, or some such identifiable marker that shows they are all part of the same project)
– the name of the organization you are promoting OR a desciption of the cause (e.g. “Colleges Against Cancer” is an organization name, “Let’s Feed Hungry Children” is a desciption of the cause but not a business/org. name)
– what you are asking viewers to do, specifically (click? donate money? donate time? spread the word? etc.)
– instructions for how to accomplish the job you are asking them to do (“sign up here,” “meet at the Capitol on X date at X time,” “text this number to offer your support,” “add your name to the petition by visitng www.orgname.com…….,” etc.)
– information about WHO will benefit and WHY the cause is worthwhile (this is where the research you’ve been doing over the past term should come in handy – do you have stats that will move the viewer to respond emotionally? images you researched that help show how important this issue is? a clip from a concerned person connected to the issue? use these!)
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