Although NASCAR does not release official attendance records, visual evidence of grandstands shows empty seats. Using a STEEPLE analysis, identify the most likely caus
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Although NASCAR does not release official attendance records, visual evidence of grandstands shows empty seats. Using a STEEPLE analysis, identify the most likely causes of inconsistent in-person attendance. Research and analyze changes in demographics of the various stakeholder groups over the past 10-40 years. Using target marketing, segmentation, and positioning, provide a brief marketing plan with solutions to at least three of the issues identified, one of which must relate to demographic changes in stakeholders, as well as a detailed timeline for the implementation of the plan.
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