Why are shared values, attitudes, and beliefs important in an organization?

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The leader's guide to shaping a strong corporate culture. Date: July 14, 2020 From: New Orleans CityBusiness Publisher: BridgeTower Media Holding Company, LLC Document Type: Article Length: 2,056 words Lexile Measure: 1150L

Full Text:  Byline: CityBusiness Guest Perspective

A strong positive corporate culture is essential to building organizational resiliency. The foundation of what enables a culture to thrive is the extent to which employees are empowered, engaged, feel valued and their concerns are heard. This is where leadership plays a fundamental role.

This article on shaping your corporate culture is the second part in a four-part series on creating a resilient organization. The first article, A leader's guide for building a resilient organization, was published in the digital CityBusiness on June 16 and in the magazine two weeks later. The remaining two articles in the series will address disciplined execution, and finally, innovation and adaptation. As the diagram illustrates, a strong positive culture is central to any attempt to build organizational resiliency.

Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. Corporate culture is rooted in an organization's goals, strategies, structure, and approaches to labor, customers, investors, and the greater community. As such, it is an essential component in any business's ultimate success or failure. Through extensive research, my own experiences in healthcare leadership, and coaching for dozens of organizations over the past decade, I've narrowed the focus of leaders to seven essential elements.

Resonant Purpose

Purpose defines our core reason for being and the positive impact we have on the world. It shapes strategy, inspires employees, engages customers, provides a moral compass in moments of truth and is essential to culture. It is the reason a company exists.

The 2019 Business Roundtable released a remarkable document that demonstrated how corporations need to move away from profits "first" to a more balanced view of a commitment to all stakeholders. Businesses that do best are those where the purpose and profitability are aligned and the way you make profit by living your purpose.

Embed resonate purpose everywhere. Leaders must make the purpose clear, positive, and personal such that is resonates with every employee. A 2019 McKinsey and Co. survey found 82% of employees said it was important to have a resonate purpose and 72% said that purpose should receive more weight than profits. For example, the resonate purpose of the hospitals I led was to restore hope and save lives. This became even more meaningful as I walked the halls and units and discussed the role every employee had in making our purpose come alive. Every job and every employee could be tied to that purpose. Leaders need to foster those same discussions to encourage the discretionary efforts of employees in a resilient organization.

Empowerment

I frequently tell my executive coaching clients, "Your job is to work your way out a job every day." Empowerment is more than giving another authority, it is about having employees feel ownership in the business outcomes leaders strive for daily. It is about the employees' growth, independence, and autonomy.

Create an environment where your employees can speak freely. Allow employees to speak to their minds without fear of reprisal, rebuke, or retribution. When employees can voice their concerns freely, organizations see increased retention and stronger performance. It is those same voices that bring forth new ideas for innovation and adaptation, the final leg in the journey to organizational resiliency.

Learn to delegate the outcomes, not the process. As an Executive Coach, I find nearly 80% of executives can improve their delegation skills. Another phrase I share with clients is, "In leadership, everything is accomplished through others." You must learn to delegate effectively, or you limit your reach and eventually your career.

Give employees meaningful work. Leaders must communicate how important this work is to the success of the company and achieving the company's purpose. Creating interesting and achievable challenges allows employees to grow and build new "muscle" as companies evolve and build resiliency.

Community and Collaboration

Hire people who are not like you and embrace diversity of strengths and personality. When you include others with traits different from your own, you expand the capacity of your team. Embrace diversity and inclusion because it is the right thing to do and it achieves better outcomes; recent research clearly yields organizations with diversity perform better than those without it.

Foster collaboration. Very few of us work in a vacuum and the ability to work effectively across the company is a required attribute of remarkable leaders and employees. Leaders need to encourage connectivity and meaningful work relationships to create a community that cares about the success of the company.

Celebrate progress and accomplishments. The success or failure of any employee is directly tied to the leaders who supervise them. Leaders need to reflect inward and look at themselves first when an employee performs poorly. Conversely, thoughtfully examining successes and celebrating them with your employees is a great way to reward accomplishments and have them repeated and build community.

Be socially responsible. Leaders must address environmental and social issues, which is important to today's younger workforce and to most more mature workers as well. In fact, nine of ten of Gen Z consumers believe that companies have a responsibility to do so; they also believe the socially responsible company is a better prospective employer and they are more aligned with their values, thus more loyal as well.

Transparent Communication

Transparent and proactive communication is another crucial element to building a strong culture. As a Coach, I find many family owned or closely held firms do not share financial information very far "down" in the organization, but they expect leaders and managers to direct functions, projects, and programs that have significant impact to the financial health of the company. While complete financial transparency may not be an option, I have seen time and time again greater accountability when more information is shared.

Share the challenges and opportunities ahead. I was CEO of a 200+ bed hospital when the parent company went into bankruptcy because of a crushing debt load. You can imagine how the rumor mill started to grind. I discussed the various alternatives with the leaders and managers, so they could be reassured of a viable future. Then I had town hall meetings to tell the line staff what I knew and what scenario I thought was most likely to occur. The rumor mill died, and trust was built even further. We came out of that bankruptcy stronger than ever.

Overcommunicate whenever possible. In time of layoffs, business drop offs apparent to all, or even the justified social unrest of today you are better to discuss it with your employees rather than ignore it. I coach for one company that did a masterful job of addressing the recent protests, how the CEO felt about it, and what it means to employees and their customers. Trust was built even further following the transparency of his communications.

Vulnerability and Character

Do not equate vulnerability to weakness as too many executives do. Vulnerability builds trust and trust builds great teams. Being vulnerable means leaders admit their shortcomings, ask for help, rely upon others, and own their mistakes. Being vulnerable builds your credibility and adds positively to your character. "Leadership is a potent combination of strategy and character. But if you must be without one, be without strategy." (Norman Schwarzkopf)

Remarkable leadership is about EQ, not IQ. Emotional intelligence (EQ) accounts for 80% of the success of a leader. In fact, what gets executives fired most often is not about profitability or strategy, it is about character. It's about self-awareness and managing your behaviors. Being authentic means staying true to who you are, what you do and who you serve. In an environment in which more human elements matter, it creates value and benefits for your followers as well as improving your business.

Develop cognitive empathy. Cognitive empathy, which differs from the more common emotional empathy, is the largely conscious drive to recognize and understand another person's emotional state. As I coach my clients, "when you see someone in pain, you need to have an appropriate humane response even if it is just to listen." Empathy is a huge factor in leadership success and building your credibility.

Employee Investment

The most important asset to any company's success is its employees. It defies logic that any company would not invest in their development, yet altogether too many employers see benefits, training, or even concern for their well-being as only as an expense to be managed and minimized. While today's pandemic has momentarily altered the near-term strategy for many employers, their employees will always be what matters most.

Invest in employee development. 70% of an employee's development should be through on the job (OTJ) activities, tasks, and assignments. The challenge I see daily is too many executives fail to brainstorm the means to develop their employees. Sending them to a conference is the least effective way to encourage real growth. As an example, I was coaching the heir apparent to the CEO of a large statewide financial institution, who had little care for or exposure to marketing and digital strategy. I recommended to

the CEO we put my client in charge of a new work group to examine their business development strategies and report his findings back to the Board. It worked beautifully; my clients developed a meaningful knowledge of the revenue generating strategies and became a more effective collaborator. I have used job shadowing, mentoring programs, structured interviews, and other OTJ ideas to develop executives, included in the work I do as an Executive Coach. The learning stays with the client and its free!

Invest in employee's health and wellbeing. Corporate health and wellness programs are becoming more prominent with employers as means to improve productivity and reduce health care costs. Engage the help of external experts and align them with passionate internal advocates; together, they can recommend strategies that work for you. I remember when we made our hospital campuses smoke free in 2005 and we anticipated more problems with employees than patients and visitors. We created financial incentives and smoking cessation programs for those who needed to quit, and incentivized non-smokers with reduced health insurance costs. It worked!

Stakeholder Centered

Every company has external customers and when organizations focus on providing remarkable service and exceptional products, employees take more pride in the work they do. Those engaged employees also generate more profits through increased productivity, less accidents, and loyalty to the employer, resulting in reduced cost of turnover. Leaders must also take a broader and more strategic view of customer centered approaches to the multiple stakeholders associated with sustainable success.

Align resonant purpose to your customers and stakeholders. Great leaders seek feedback from customers and stakeholders directly, as it provides them with invaluable insights and perspectives. It also helps leaders understand if the company is making progress on achieving their purpose.

Develop strategies for all stakeholders. Every organization has many external stakeholders, and few can be ignored. In healthcare we had the patient, their families, referral sources, payers, regulators, independent health providers, donors, board members, joint venture partners, politicians, and the community at large. Each segment had to be aligned with the success of the hospital. Each segment had unique needs and equated their perspective of value differently. Leaders must understand this complexity and focus energy and resources to each one.

Final Thoughts on Culture Shaping

Building a strong positive culture takes time and many efforts, both large and small. The greatest asset and greatest Achilles' heel of any company is its culture. It is the beating heart of any organization. Leaders must listen to it and note the irregular rhythms. Once heard, the seven elements of shaping the culture must be woven together to form an impenetrable fabric of success for employees and stakeholders.

Leaders must also role model the behaviors to bring the seven elements alive. It is not what they say, not what they intend, it is how leaders behave the actions they take that defines them as leaders and impact their culture most.

Learn, then lead.

Craig S. Juengling, PCC, is a credentialed executive coach who spent 22 years running hospitals and health care systems. Craig maintains a private executive coaching practice in New Orleans and is also an executive coach and academic contributor to the Flores MBA Program in the E.J. Ourso College of Business at LSU.

Copyright {c} 2020 BridgeTower Media. All Rights Reserved.

Copyright: COPYRIGHT 2020 BridgeTower Media Holding Company, LLC http://neworleanscitybusiness.com.ezproxy.snhu.edu/ Source Citation (MLA 9th Edition)    "The leader's guide to shaping a strong corporate culture." New Orleans CityBusiness, 14 July 2020, p. NA. Gale Business: Insights,

link.gale.com/apps/doc/A629938014/GBIB?u=nhc_main&sid=ebsco&xid=6dc48e2d. Accessed 9 Aug. 2024. Gale Document Number: GALE|A629938014

Making a Case for Culturally Humble Leadership Practices through a Culturally Responsive Leadership Framework Linda D. Campos-Moreiraa, Marlon I. Cummingsb, Giesela Grumbacha, Henry E. Williamsc, and Kylon Hooksd

aDepartment of Social Work, Governors State University, University Park, IL, USA; bCollege of Education, Governors State University, University Park, IL, USA; cOrganizational Behavior and Human Resources, Purdue University, West Lafayette, Indiana, USA; dDepartment of Safety, Howard Brown Health, Chicago, Illinois, USA

ABSTRACT Fluctuations in cultural and racial demographics of communities require leaders to consider the changing needs and expectations of stakeholders. Combining systems theory, theories of organizational change, and the litera- ture on cultural humility and competence, this paper proposes a culturally responsive leadership framework (CRLF) for public sector and human service leaders to improve organizational outcomes equitably. Central to this frame- work are three elements: considering the socio-cultural aspects of an orga- nization; creating inclusive environments to help facilitate distributed decision making; and a leader’s willingness to learn from all people to mitigate gaps in service delivery that are inadequate and inequitable.

KEYWORDS public organizations; leadership; cultural humility; cultural competence; culturally responsive; decision-making

Combining theories of organizational change, cultural humility, and cultural competence, we propose a culturally responsive leadership framework (CRLF) for human service leaders to help create inclusive environments for increasingly diverse stakeholders. A culturally responsive leadership framework has the promise of improving organizational outcomes, such as promoting workforce retention and satisfaction (Pittman, 2020), greater workplace productivity (Sabharwal, 2014), treatment innovation (Fitzgerald, Ferlie, McGivern, & Buchanan, 2013, and mobilization for change (Canterino, Cirella, Piccoli, & Shani, 2020). As such, CRLF is a critical framework as a response to our changing demographics. According to the United States Census Bureau, by 2060, the United States will comprise multiple ethnicities creating a no majority population (Colby & Ortman, 2015). Besides changes in demographics, public discourse, policies, and litigation also spur a change in decision- making around diversity. Increased attention to issues around diversity ignites “debates about how worth, access, and power both shape public opinions, and how it informs policy decisions” (Lopez- Littleton & Blessett, 2015, p. 559) and leadership response to this dynamic environment.

Recently, the unjustifiable death of George Floyd, an unarmed Black citizen, sparked public discourse regarding policing and activated protests of the Black Lives Matter (BLM) movement across the globe. BLM was created in response to the continual perpetuation of anti-Black sentiment in policing and the state-sanctioned, unjustifiable killings of unarmed Black citizens with little to no recourse. Although BLM primarily demands justice and accountability through police reform, BLM also calls for the reallocation of community resources by re-investing in mental health centers, affordable housing, homeless shelters, substance use treatment centers, and workforce programs that strengthen communities. Particularly salient in BLM is the demand for culturally responsive systems, policies, and practices that promote the dignity and worth of all human beings. Public sector

CONTACT Linda D. Campos-Moreira [email protected] Department of Social Work, Governors State University, University Park, IL 60484 This article has been republished with minor changes. These changes do not impact the academic content of the article.

HUMAN SERVICE ORGANIZATIONS: MANAGEMENT, LEADERSHIP & GOVERNANCE 2020, VOL. 44, NO. 5, 407–414 https://doi.org/10.1080/23303131.2020.1822974

© 2020 Taylor & Francis Group, LLC

and human service leaders are increasingly tasked with recognizing and validating the cultural experiences of a diverse workforce and clientele. Changing expectations provide an opportunity for integrating public and human service values. Human service values promote client and community well-being when we advocate for social justice, act with integrity, and honor self-determination and cultural diversity (National Organization for Human Services, 2015). Similarly, public service values promote “community governance, such as accountability, responsibility, justice, transparency, and improving welfare” (Raffel, Maser, & McFarland, 2007, p. 2). Raffel and colleagues believe community governance to be important in creating and supporting a multicultural/multiracial organizational culture.

Many human service organizations, especially in the public sector, suffer from rigid cultures, which can result in making decisions that are not aligned with the needs and expectations of a changing society. To change this outcome, one must better understand the assumptions, values, and beliefs that distinguish the organization’s culture as a fluid process. Cummings and Worley (2009) assert that this process should “start by diagnosing the organization’s existing culture to assess its fit with current or proposed business strategies” (p. 523). After examining one’s organizational culture, leaders may evaluate their decisions differently, particularly in agencies that provide services directly to stake- holders. Public and human service leaders’ chances of success may increase when they intentionally incorporate elements of cultural responsiveness into their leadership and subsequent decision-making practices. In the following section, we define leadership, organizational culture, and introduce a culturally responsive leadership framework for enhancing cultural leadership practices.

Leadership, culture, and organizational culture

Yukl (1989) defines leadership as “individual traits, leader behavior, interaction patterns, role relationships, follower perceptions, influence over followers, influence over tasks and goals, and influence on organizational culture” (p. 252). Cohen (1990) notes that leadership comes with astonishing authority and influence that can make the difference between success and failure. To achieve success, leaders must possess the ability to accomplish their goals through the actions of others (Cohen, 1990). A leader must have the conditions or situations to lead and the motivation to do so (Popper, 2005). Winning the minds and trust of the individuals around them is a fundamental requirement for a leader’s success (Williams, 2013). As a result, we suggest that today’s thriving public sector and human service leader will want to use greater empathy and humility while employing a culturally responsive lens. Culturally responsive leadership helps to create inclusive environments for key stakeholders from ethnically and culturally diverse back- grounds (Santamaria, 2013), especially needed in today’s workplace.

Culture can be defined as a “group’s individual and collective ways of thinking, believing, and knowing, which includes their shared experiences, consciousness, skills, values, forms of expression, social institutions, and behaviors” (Tillman, 2002, p. 4). Specific to organizations, Glisson, Green, and Williams (2012) define culture as “the expectations and priorities in an organization that determine the way work is done” (p. 622). CRLF facilitates the accrual and integration of cultural knowledge within the context of organizational leadership. It is essential to consider whether leaders have the cultural knowledge to accurately interpret and validate the diverse experiences of their employees and stakeholders. As learners, leaders must integrate new information with prior knowledge and experi- ences that are culturally based (Tillman, 2002).

Culturally responsive leadership involves philosophies, practices, and policies that are flexible and responsive to change. In the public sector, some organizations ascribe to the competing values approach (Quinn, 1988). This model proposes a process of examination that places the organization in a position to pivot based on the current internal and external context. Greater flexibility or boundary spanning and human relations skills are required for agencies to adapt to competing values and changing demographics. To position one’s organization for change, organizations must have high

408 L. D. CAMPOS-MOREIRA ET AL.

expectations for service delivery and incorporate the history, values, and cultural knowledge of the organization and their client base to be effective.

A culturally responsive leadership frame arguably allows agency leaders to make decisions aligned with stakeholder needs and expectations concerning the implementation of programs or services. Organizations engaging in culturally responsive change efforts recognize the role of low-power actors in assessing stakeholder needs (Simpson & Macy, 2004), especially in smaller agencies (Hyde, 2018). In larger agencies, where shared power is limited, culturally responsive change efforts should focus on flattening their hierarchical structure and engage in shared decision-making processes (Hyde, 2018). Culturally relevant leaders have organizations that (1) successfully reach their goals; (2) provide opportunities to improve cultural competence; and (3) ensure decisions connect to a broader social, political, and cultural awareness (Ladson-Billings, 1995).

Culturally responsive leadership framework

In this framework, the authors focus on leadership and the interdependent nature of relationships. The first component of the framework refers to context, specifically the socio-cultural, political, and historical context. The second component underscores the importance of leadership practices, speci- fically a distributive leadership style that is inclusive and transformative. The third component focuses on the importance of cultural fluency achieved through cultural humility and cultural competence to enhance leadership within a more diverse workplace and environment (see Figure 1). Together these components, in practice, strengthen an organization’s ability to meet the changing needs of employees and client systems.

Context

When examining the context of agencies, it is vital to consider the socio-cultural, political, and historical aspects of an environment. A systems approach presents a framework for making the connection between each component of an organization and the processes and interdependent relationships that exist in them (Senge, 2006). Through the systems approach, we can examine organizations and the impact that external forces have on varying parts of that system. Some examples of environmental factors to consider for any organization include the historical context of the environment, the socio-economic conditions around the organization, the role of both the private and public sectors in the community, and the public’s perception of the organization within the community. A more specific example is a Point of Service (POS) agency for the Illinois Department of Children and Family Services (IDCFS) refusing to allow gay and lesbian couples to adopt children despite an increased need to place children and increased public acceptance and legislation. The

Context: Utilizes a systems approach to consider the socio-

economic, cultural, political, and historical aspects of an environment.

Leadership Style: Distributive, inclusive, change agent

Cultural Humility & Cultural Competence: Practiced together, enhance cultural understanding &

responsiveness

To Create Culturally

Responsive Outcomes and

Leadership Practices

D e c i s i o n

M a k i n g

Figure 1. Framework for culturally responsive leadership.

HUMAN SERVICE ORGANIZATIONS: MANAGEMENT, LEADERSHIP & GOVERNANCE 409

American Civil Liberties Union (2011) legally challenged a POS agency to prevent agencies from discriminating against unmarried and same-sex couples in fostering and adopting children. The court granted IDCFS the right to terminate its contract with said POS agency by the court to prevent discrimination in the provision of services. In this example, the POS agency chose to adhere to their original religious values rather than those of a changing society by no longer serving as a POS agency for IDCFS. As a result, this agency has limited its capacity to achieve culturally responsive outcomes based on internal socio-cultural, political, historical, and in this particular instance, religious context.

The interconnectedness of the open system causes each part to be dependent on other parts; therefore, making a change to one part of the system affects other parts. In the example above, their revenue stream was affected by their break as a POS agency with IDCFS.

Using a culturally responsive lens, we highlight the connection that public and human service organizations have to the culture of the environments they occupy. As a result, effective leaders serving in public and human service agencies should

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