Social Media Marketing

Himalaya Shampoo Case Study

You will write an analysis for Himalaya Shampoo case study. The objective of the assignment is to provide

an opportunity to gain an understanding of the complexities and challenges of managing a company’s social

media marketing strategy.

First, you must identify and write the company’s main problem in a 150 to 200-word paragraph.

Then, based on your findings and on the content in the course material and other reference sources, you are

to propose three social media marketing strategies that should be implemented by the company, in order to

face the described problem, with their pros (at least three for each strategy) and cons (at least three for each

strategy).

Finally, you will indicate two Pls for measuring the level of success of each strategy with their respective

goals.

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