Career Path Research for a Marketing Position

The first step in the process of putting together this report is to conduct research to find specific information relevant to your goals within a career path or academic field, AND about the organization (company or school) to which you might submit an application. Your research goals should be as specific and directed as possible. Look for the following information:

Required qualifications that you must meet in order to be considered for the position or program.
Requirements of doing the job or completing the grad program.
Salary, benefits, advancement opportunities (job); costs, financial aid, student employment opportunities (grad school).
Relevant facts & info about location, mission statement, outreach, reputation, company or school culture, etc.
Specific focuses within your career path or academic field: research that interests you, individuals of importance with whom you might want to work, newsworthy achievements that relate to your goals, etc.
Use the Research Resources links page in Module 2 to get started, and then perform a focused Internet search to dig deeper. Remember, you are required to use sources both from the company’s or university’s own website AND from sources outside their own material. This ensures a thorough and unbiased mix of sources.