Power of Free Effect & Paradox of Choice Effect

Explain the ‘Power of Free Effect,’ ‘Paradox of Choice Effect,’ and ‘Sunk Cost Effect.’ Provide examples (not mentioned in the textbook) for each effect using the seven principles of cognitive biases from the Psychology of Persuasion.

Choose an existing sports product and analyze it using the Sport context factors mentioned in Box 1.1, namely accessibility, usefulness, task definition, social surrounding, temporal pressure, and antecedent state.

Reflect on a sporting event you’ve previously attended and craft a review using the sport consumer experience blueprint from Table 1.2.

Identify a sports product you wish to purchase and employ the five steps of the decision-making process in your consideration.