PROTECTION MOTIVATION THEORY
HLTH-6038-1/HLTH-8038E-1 Health Behavior Theory-Spring 2024
Module 4 Discussion
PROTECTION MOTIVATION THEORY
Within the Protective Motivation Theory (PMT), threat and coping appraisals are important constructs. This theory is classified as an intrapersonal level theory and includes the constructs of threat severity, threat probability (vulnerability), response efficacy, self-efficacy expectancy, and response costs.
In this Discussion, you will examine PMT as it relates to determinants of adherence regarding COVID 19 among the Belgian population . Specifically, you will explore how the constructs of PMT impact this health issue as well as how this theory might be used to create effective risk reducing strategies.
Note: This Discussion will span the full 2 weeks of this module, with your final participation culminating on Day 7 of Week 7 in the second week of the module.
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
TO PREPARE
Review the resources in this module and focus on “Determinants of Adherence to COVID-19 Measures among the Belgian Population: An Application of the Protection Motivation Theory” (Hayden, 2023, pp. 153-164).
BY DAY 5 OF WEEK 6
Post your responses to the following selected questions from your course text (Hayden, 2023, p. 165):
What were the public health measures recommended by the Belgian government?
What was the underlying message of communications from the Belgian government in its attempt to motivate people to comply with recommended public health measures, and what was the reasoning behind this?
According to the article authors, what is the likely success of getting people to adhere to the public health prevention measures if communications are solely based on the underlying message used by the government?
To which recommendations did people adhere to the most in the past, and to which would they adhere to most in the future?
To which recommendations did people adhere to least in the past and to which would they least adhere to in the future?
What did the authors find when they surveyed people in Belgium about the relationship between the constructs of the PMT and adherence to the recommended public health measures?
Be sure to cite information using APA style.
BY DAY 7 OF WEEK 6
Respond to at least three of your peers with a substantive contribution by asking questions and/or adding additional insight and resources.
Refer to the Rubric for specific grading criteria on what constitutes substantive content and peer engagement.
Continue the Discussion until Day 7 of Week 7
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