Provide an overview of TCU University’s methods for testing its Higher Education marketing strategy. Include both your primary and secondary research. Use the
Methods to Test Solutions (two pages)
Provide an overview of TCU University's methods for testing its Higher Education marketing strategy. Include both your primary and secondary research.
Use the name of the marketing strategy as a subsection header for a total of four subsections.
Include the questions used in focus groups and/or survey questions in the appendices of this assignment.
Pie graph of all results labeled "higher ED survey result_pie graph view"
Higher Education Survey
1. I prefer institutions that offer interactive online degree programs, sessions or webinars.
2. The institution's reputation for career placement and internship opportunities influences my decision.
3. I am more likely to consider an institution that offers innovative or unique programs in my field of interest.
4. The strength and engagement of the alumni network is an important factor in my decision when choosing a higher education institution.
3 Responses 03:17 Average time to complete Active Status
Strongly agree 1
Agree 1
Neither agree nor disagree 1
Disagree 0
Strongly disagree 0
Strongly agree 1
Agree 2
Neither agree or disagree 0
Disagree 0
Strongly disagree 0
Strongly agree 2
Agree 1
Neither Agree nor disagree 0
Disagree 0
Strongly disagree 0
Strongly Agree 2
Agree 0
Neither agree nor disagree 1
Disagree 0
Strongly disagree 0
8/2/24, 9:07 AM Higher Education Survey
https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=9t5dAzMktkiFJnDKgYH3bT3d… 1/3
5. The accreditation status of an institution is a key factor in my decision making process.
6. The institution's brand reputation significantly influences my decision to apply.
7. I am more likely to choose an institution that demonstrates a clear return on investment for its programs.
8. The cost of tuition and fees, along with the availability of scholarships and grants, are primary considerations in my choice of a higher education institution.
9. Institutions that clearly communicate their commitment to Diversity, Equity, and Inclusion are more appealing to me.
Strongly agree 2
Agree 1
Neither agree nor disagree 0
Disagree 0
Strongly disagree 0
Strongly agree 2
Agree 0
Neither agree nor disagree 1
Disagree 0
Strongly disagree 0
Strongly agree 1
Agree 2
Neither agree nor disagree 0
Disagree 0
Strongly disagree 0
Strongly agree 0
Agree 1
Neither agree nor disagree 1
Disagree 1
Strongly disagree 0
Strongly agree 1
Agree 0
Neither agree nor disagree 0
Disagree 1
Strongly disagree 1
8/2/24, 9:07 AM Higher Education Survey
https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=9t5dAzMktkiFJnDKgYH3bT3d… 2/3
10. Campus life, including events, clubs, social activities, and sports, plays a significant role in my decision- making process when selecting a higher education institution.
11. What is your age?
12. What is your current employment status?
13. What is the highest level of education you have completed?
Strongly agree 0
Agree 1
Neither agree or disagree 0
Disagree 2
Strongly disagree 0
Under 18 years ikd 0
18-24 years old 0
25-34 years old 2
35-44 years old 0
45-54 years old 1
56 years old and over 0
Employed full-time (40 or more … 3
Employed part-time (up to 39 h… 0
Self-employed 0
Unemployed 0
Student 0
Retired 0
Unable to work 0
Prefer not to say 0
Other 0
High school graduate or equival… 0
Some college credit, no degree 0
Trade/Technical/Vocational Scho… 0
Associate Degree 0
Bachelor's Degree 0
Master's Degree 2
Doctorate (PhD, DBA, or equival… 1
Prefer not to say 0
8/2/24, 9:07 AM Higher Education Survey
https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=9t5dAzMktkiFJnDKgYH3bT3d… 3/3
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