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August 2, 2024

Personal Branding Activity Part 2

Prior to beginning work on this journal assignment, watch the Robert Cialdini – Pre-SuasionLinks to an external site. . Additionally, watch the What Is SEO and How Does It Work?Links to an external site. video, which illustrates the importance of keywords and SEO strategies on LinkedIn. As a reminder, in Week 3 you completed the first part of this activity, Personal Branding Activity Part 1, in which you submitted your LinkedIn profile.

The goal of this journal assignment is to elevate your LinkedIn profile. In Week 5, you have been learning about digital marketing and search engine optimization (SEO). This activity is meant to help your LinkedIn profile look more professional and make it effectively searchable.

For this journal assignment,

· Enhance your LinkedIn profile page by incorporating the pre-suasion idea and SEO keywords in your profile, and incorporate the feedback you received from your instructor and what you have learned over the past few weeks in the course.

· Describe the changes you made to your LinkedIn profile to upgrade it and how the use of keywords may help maximize quality views.

· Post your LinkedIn URL link to your response.

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