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July 28, 2024

What is Marketing

MKTG 12 – Chapter 1 & 2

Principles of Marketing – Chapters 1.1 & 1.3 https://www.saylor.org/site/textbooks/Principles%20of%20Marketing.pdf

Read Article:
Cohen H. (2011, March 29). 72 marketing definitions [Article]. Retrieved from http://heidicohen.com/marketing-definition/
Watch:

KMSolucion. (2013, October 19). Guy Kawasaki the holy grail of marketing.mp4 [Video file]. Retrieved from https://www.youtube.com/watch?v=i1xz5Kv-7VY (6:55)
LeadersIn. (2015, October 22). Philip Kotler on Why the Four Ps are Safe!. [Video file]. Retrieved from https://youtu.be/X4T-a4AKMjQ (2:00)
Optional:

Influenceatwork. (2012, November 26). Science of persuasion [Video file]. Retrieved from https://www.youtube.com/watch?v=cFdCzN7RYbw (11:50)
Weekly Marketing Tips. (2017, April 29). What is a marketing plan? [Video]. https://www.youtube.com/watch?v=-JLpJAlMRS0 (1:56)

virtualstrategist. (2016, November 1). How to write a mission statement [Video]. https://www.youtube.com/watch?v=1xs4I349cdc (3:29)
DISCUSSION POSTINGS

NOTE: Initial posts are due by Wednesday 11:59 p.m. Responses due Sunday by 11:59 p.m. (Central).
Discussion:

Introduction
Module 1: What is Marketing?

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