MARKET DATA, BRAND EQUITY,ETHICAL AND LEGAL CONSIDERATIONS
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Market Data
Consider a segment of the fast food industry such as Domino’s, Shakey Pizza, In n Out Burger, Wendy’s McDonalds, and Kentucky Fried Chicken and respond to the following:
What type of market data can these companies collect?
How might this data be used in a marketing planning?
Brand Equity
Consider a product you are familiar with. Analyze its brand equity in the following areas:
Brand awareness
Brand loyalty
Perceived quality
Brand associations
Brand assets
Ethical and Legal Considerations in Social Media Marketing
Find a current news article in which ethical or legal concerns have been raised regarding social media marketing.
Describe and analyze the issue and the impact it may have on current and future marketing strategies. Consider the following questions:
What impact might the issue have on children who use social media?
How does social media meet legal requirements for data sharing?
How does social media police ethical and legal issues?
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