Marketing Question
https://play.marketplace-simulation.com/
Username:[email protected]
Password: Saracash0904!
THIS IS TO SEE THE RESULTS OF MY MARKETING SIMULATOR if the username or password docent work let me know I will help you get access.
Simulation Paper
In addition to the 100 points of your grade that is your performance on the simulation, there is a corresponding 100 point written paper (10% of your overall grade) due on Tuesday, June 25th, at 11:59 pm. The paper grade will be based on your ability to describe and analyze your strategic decisions from our marketing simulation. These points are completely independent of your actual simulation results; in other words, one could dominate in the simulation but write an awful paper and vice versa.
Your paper will be submitted AFTER you’ve completed all six quarters and due on Tuesday, June 25th, at 11:59 pm. Papers will automatically lose 10 points per hour past the deadline (1-60 minutes late = 10 point penalty).
In one sentence, the paper is all about explaining *why you did what you did* – it’s as straightforward as that. I’m grading you on the quality of your explanations. The more thoughtful/insightful/analytical your explanations are, the more points you will receive.
Paper Guidelines Must-Haves
For each of the six quarters you need to extensively address/explain the following:
Major decisions made for this quarter (what did you do?) and most importantly a thorough explanation as to why each decision was made (why did you do it?)
After you receive the simulation results for each quarter (there are none for Quarter 1), describe your company’s results in depth (how did it turn out?) – I want you to analyze to find opportunities in your performance with respect to.
Here is a checklist that each section (starting with Q2) of your paper needs to include. You can start with describing your results, but I need an analysis (“WHY”) of your decisions with respect to:
Brand/ad/price judgments for each product
Number of salespeople per market per product
Number of ads per product per market
Major Competitors’ results for the above
Balanced scorecard results – INCLUDING the FINAL RESULTS of the game found in Quarter 7 in your simulation!!
So, reflecting upon your strategy, detail the changes you would make to your strategic decisions and explain why this would improve your strategy and results (what did you learn from these results and how can you improve your decision-making strategies for next quarter?).
We will combine Q1 and Q2 since there are no results to discuss for Q1. Therefore, your paper should have five sections to it (Q1+Q2, Q3, Q4, Q5, Q6). Each of these sections will constitute 20 of the 100 points.
I strongly suggest you write the paper as you go. While this is obvious, it will truly show as your explanations will be significantly stronger than if you wait until the end to put the paper together.
Formatting Instructions
NONE – This paper is meant to capture your thoughts as to how you are proceeding with the simulation as well as reflecting back upon your actions so that we may learn from any mistakes. I do not care about the format, just the content (FYI, headings throughout the paper make it much easier to read). Type size, type font, margins single-/double-spaced are all irrelevant to me, as I am grading solely on the quality of your explanations of your decisions.
I don’t have any set page-length in mind but I would argue that for this assignment if you spent a paragraph or two on every quarter, you wouldn’t be supplying me with an *extensive* analysis of your simulation decisions/results. For comparison, decent papers average 12 pages, double-spaced.
Helpful Hints
Picture yourself in front of a board of directors to explain how you’re spending their money. They want in-depth explanations of *why* you’re doing what you’re doing. SO DO I. You need to sell me on your strategic thought process.
Failure to thoroughly discuss how your competitors’ actions affect your actions will kill your score.
Oh yeah, did I mention that you should write your paper as you go? I did? Well, it’s important enough to mention again!
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