Analysis of Social Media Influencers’ Impact

Imagine you are a market research specialist. Your boss is interested in learning more about social media influencers and their impact on the behaviors of their followers. Your boss wants you to conduct research to see if the company should use a social media influencer to promote the company’s products.

Write a 700- to 800-word memo to your boss that:

Describes and defines the role of “social media influencer” (What kinds of things do social media influencers do?)
Summarizes the difference between celebrity influencers and “everyday” people
Discusses how to measure the impact of an influencer on followers, sales, publications, messaging, overall popularity, and so on
Reflects on the benefits and consequences of cancel culture as it relates to social media influencers. What does it mean to be canceled? Who has been canceled? Why? Is it fair? How can canceling an influencer impact the influencer’s associated brands and followers?