Your assignment is to keep a journal, on a regular basis, related to this course.
Your assignment is to keep a journal, on a regular basis, related to this course.
Journal writing is a form of free-writing. It is also “low stakes” writing: it is mostly for yourself (see below), and therefore, it will not be edited necessarily for style or grammar.
INSTRUCTIONS:
Journal writing serves many purposes. In your journals you can:
Observe what you are reading, what goes on in class, and how it relates to current real-world marketing events
Define what you are doing in an assignment, in the course generally, in your major/minor
Express confusion about anything – where you are not understanding, or are frustrated – and perhaps become unconfused as your write or pose questions to me
Speculate about what you are studying
Give insights – your ideas, your conclusions, your putting things together
Connect readings to other readings, this course to other courses, what we are talking about to your life
Respond to readings (controversial ones, for example), whether negatively or positively
React candidly to what happens in class
Be self-aware about what you are studying and why you are studying it
Refine your thoughts as they progress throughout the term, whether on particular readings, particular topics, the course generally, or your assignments
Evaluate the course, including the task of keeping a journal.
what we learned
Describe the strategic role of the sales force in today’s trust-based, consultative selling environment and the factors that influence the use of personal selling.
Understand the different types of sales positions.
Explain the steps in the personal selling process.
Describe the foundational elements necessary for sales success.
Describe the impact of social network platforms and digital technology on professional selling.
Identify the key functions involved in managing an effective sales force.
Describe the ethical issues in personal selling and sales force management.
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