Module 11: Introduction Attached Files:
Module 11: Introduction
Attached Files:
File Chapter 12 PowerPoint slides Click for more options (242.346 KB)
In Module 11, we continue the study of corporate strategy with an emphasis on diversification. By this time in the course, you should have a solid understanding of strategy planning concepts and principles and have had multiple opportunities to apply the information. The concept of diversification becomes important now as an essential feature of business adaptation. Many companies are attracted to diversification to create value, so it is important to understand the concept.
Learning Outcomes
Understand the relationship between diversification decisions and a company’s resources and capabilities.
Assess a company’s potential to establish competitive advantage through deploying the concepts of economies of scope, transaction costs, costs of entry, and relatedness.
Compare circumstances where diversification does and does not create value.
ReadingsRequired:
Chapter 12 in Contemporary Strategy Analysis
Chapter 12 PowerPoint slides in Contemporary Strategy Analysis
Yildiz, H. E., Morgulis-Yakushev, S., Holm, U., & Eriksson, M. (2023). A relational view on the performance effects of international diversification strategies. Journal of International Business Studies, 54(1), 203–217. https://doi.org/10.1057/s41267-022-00516-8
Recommended:
Habib, N., Ariyawardana, A., & Aziz, A. A. (2023). The influence and impact of livelihood capitals on livelihood diversification strategies in developing countries: a systematic literature review. Environmental Science and Pollution Research, 1–17. View PDF
Module 11: Discussion
Corporate Strategy and Diversification
Corporate diversification strategies raise a wide range of strategic management issues. Read the case study found in your textbook: Case 16: Manchester City: Building a Multinational Soccer Enterprise, p.554 (in the textbook).
Discuss how Manchester City Football Club (MCFC) established competitive advantage?
Discuss the circumstances where diversification created value for MCFC? What were the circumstances where it did not create value?
Discuss how MCFC’s resources and capabilities influence its diversification decisions?
Directions:
Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.
Your initial post should address all components of the question with a 500 word limit.
Reply to at least two discussion posts with comments that further and advance the discussion topic.
Discussion Rubric Click for more options
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