Final Conclusions Chosen Company- (Starbucks)

Final Conclusions

Chosen Company- (Starbucks)

Closest Competitor- (McDonalds)

Part One: There is no new information to gather for this week’s Memo. Information from Week 1 through Week 7 should have been pulled through to your Week 8 pre-populated tab. Take time to reflect, interpret, and analyze everything in your Week 8 tab in your MS Excel spreadsheet.

Part Two: In a memo to the Chief Executive Officer, answer the following final conclusions and recommendations, which are pre-loaded in your Memo Template:

Based on all the data you gathered and other information available to you, which metrics/area would you focus on to improve the performance of your chosen company and its closest competitor?
Based on your review of all the data you gathered and information available to you, which company has more risk? What is the risk?
If there was a merger or acquisition (i.e., merge together or they acquire other companies), which company is the most likely to merge with the other company or acquire other competitors?
Finally, which company is the “better run company”
Criteria Level 3 Level 2 Level 1 Criterion Score
Content Data gathered in the spreadsheet is 90% to 100% accurate Data gathered in the spreadsheet is 80% to 89% accurate Data gathered in the spreadsheet is 70% to 79% accurate Data gathered in the spreadsheet is below 70% accurate or is not present. / 20
Analysis The assignment’s content is thorough, well organized, and provides critical thinking into the topic(s) presented in the course material and textbook. Additionally, the submission is at least 500 words. The assignment’s content addresses the topic(s) for the week and shows thought was given to the topic(s) presented in the course material and textbook. Or the submission is between 400 and 499 words. The assignment’s content is evident; however, it is lacking in critical thinking or is not well organized to the topic(s) presented in the course material and textbook. Or the submission is at least 200 words but not 300 words in length. No memo submitted or the submission is below 200 words in length. / 20
Reference, Spelling, Grammar, and Mechanics No issues with spelling, grammar, or mechanics. The reference selected is applicable to the week’s content. The reference is at the end of the analysis, so the instructor can review the reference. Reference follows current APA format. Minor issues with spelling, grammar, or mechanics. The reference selected is applicable to the week’s content. The reference does not provide either a title or a link for the article. Reference follows current APA format. Several issues with spelling, grammar, or mechanics. The reference selected is applicable to the week’s content. The reference is at the end of the analysis, but the title is mislabeled, or the link is to an incorrect reference. Reference follows current APA format. Significant issues with spelling, grammar, or mechanics make the assignment difficult to read and understand. The reference provided is not applicable to the week’s content. Or no reference was provided. / 5
TotalScore of Analysis Memo Rubric,/ 45
Overall Score
LEVEL 4
41 points minimum
LEVEL 3
38 points minimum
LEVEL 2
31 points minimum
LEVEL 1
0 points minimum

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