Ecommerce Case Study Guidelines: 1. Do choose one of the ecommerce giants like amazon, Alibaba, ebay etc., rather small companies that are growing through ecommerce. 2. The case study should be at least 1200 words.

Ecommerce Case Study

Guidelines:

1. Do choose one of the ecommerce giants like amazon, Alibaba, ebay etc., rather small companies that are growing through ecommerce.

2. The case study should be at least 1200 words.

3. Collect material form at least 4 different sources for the company.

4. You can copy paste from resources, but this is a safe assign with maximum acceptable for submission is 14%.

Outline of the case study:

Title of the case study
Link(s) used: At least (4) Four
Description of the business and history/ key managers.
Challenges and opportunities the company has faced.
Competition
What they did to succeed or fail – Key turn around points
Figures indicating the success or fail of the company
Lessons learned
Question for discussion
Requirements in the case study:

The Type of company should bring interest of the case study
The case study report should focus on E-Commerce and Digital Marketing aspects
Clarity of written communication
Presentation of facts – challenges decisions
Argument in concussions and discussions

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