Sales and Advertising
For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session. Each section will be worked on separately throughout the class.
The final Key Assignment that is due in Unit 5 will be a Customer Satisfaction and Product Guarantee Plan. The required Key Assignment sections are the following:
Section I: Company and Brand Information
Section II: Product Pitch Script
This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.
Section III: Cross-Selling and Promotional Opportunities
This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle to build brand awareness and loyalty.
Develop 1 promotional campaign for selling these complementing products.
Section IV: The Product Promise and Guarantee
For Unit 1 IP, please focus on Section I only.
The project deliverables for Section I are as follows:
Visit your favorite store where your product is distributed, either a brick-and-mortar (BAM) store or virtual store.
Study the store and the product’s return policy.
Develop a brief PowerPoint presentation identifying the company, the brand you selected, and your store’s customer service policy.
Find a competitor, and analyze its policy. What are some of the similarities and differences?
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
