Key Factors for Success
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Get it written →Discuss with your class the key factors for future competitive success. List the common types of key success factors and answer the following questions:
On what basis do buyers of the industry’s product choose between the competing brands of sellers? What product attributes are crucial?
What resources and competitive capabilities does a company need to have to be competitively successful?
What shortcomings are almost certain to put a company at a significant competitive disadvantage?
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