WEEK 10:IMP–V/Industry Competitive Environment
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Return to the industry publications you might have found/consulted in Week 7 for IMP-III.
Otherwise, carry out a search in the Newman Library restricted to “trade publications”. Titles with terms such as “Daily” (e.g., Woman’s Wear Daily), “Weekly” (e.g., Publisher’s Weekly), “Today” (e.g., Social Media Today), “News” (e.g., MM&M News Brief) are typical of such professional news journals (NOT scholarly).
Seek out news therein on your chosen company and its competitors. The goal is to keep the range within the last six (6) months.
Report your findings in this post, and be sure to provide your reference(s) with link(s).
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