cts1.Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]
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cts1.Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]
Based on the finding from your social media audit, write the goals and strategies section of your SMMP.
How are you going to get people to engage with your business on social media?
Research your target audience [1.5 mark]
Develop your social media brand/business standards [3.5 marks]
Research to determine the target audience of your business.
Create three marketing personas that represent the organization’s target audience.
Which platforms might best help you achieve your goals? [Select at least 4 platforms].
Establish your business voice and tone and figure out how to speak with your target audience.
What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and list 2 or 3 that your style is not.
Write a clear and detailed description of your brand/ business posting guidelines.
What logos, positioning, and sizing will you use?
What fonts and colors will you use?
What is your company’s communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?)
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