Answer the following questions and the attached readings can help you find some answers:

Answer the following questions and the attached readings can help you find some answers:

1.Define international business and the major types of international business firms are engaging.

2.Why do we say that the international tourism industry is an integral part of international business?

3.Discuss and differentiate service economy and experience economy, and explain the implications for tourism and hospitality operations.

4.Identify and explain why international hospitality firms have been aggressively expanding their global operations.

5.Compared to manufacturing industry, what salient characteristics of the international tourism industry can you identify as service export?

6.Can you provide a brief discussion of global tourism development by region (using the five regions defined by UNWTO)?

7.Explain why Europe has been dominant in global tourism market share for decades.

8.What can we learn from the impact of the Covid pandemic on global tourism and hospitality industry?

9.Explain the following institutional arrangements for international hospitality operations: franchise, management contract, hotel consortia.

10.Explain the following terms related to hotel operating performances: average daily rate, paid occupancy, revenue per available room, asset light.

11.Identify and explain the three interdependent components for studying national business environment for global hotel expansion (framework for country study).

12.What is competitive strategy in international hospitality operations?

13.Identify and discuss the three generic competitive strategies and support your discussions with examples from the hospitality industry.

14.Analyze the advantages and disadvantages of the different competitive strategies.

15.Compare and contract diversification and specialization as competitive strategies.

16.Explain the three types of business integrations with illustrations of your own examples: vertical integration, horizontal integration and diagonal integration.

17.How can we apply Porter’s Five Forces model to study the global hotel industry?

18.In what ways can culture affect management operations in a host country?

19.Why is market entry strategy so critical to the successful global expansion of hospitality development?

20.Compare and contrast the advantages and disadvantages of market entry choices: sole ownership, joint-venture, franchise, management contract, strategic alliance and consortia.

21.Explain the three critical factors that need to be evaluated when deciding on the specific market entry choice.

22.Discuss the main provisions typically included in hotel management contract.

23.Explain to a potential franchisee the typical fees included in hotel franchise agreement.

24.Be able to explain the different aspects of the marketing mix for global hospitality marketing.

25.What strategy do you need to implement in managing hotel operations in a country with steady weakening local currency?

26.Discuss the managerial implications of the two types of emotional regulation by hotel frontline employees.

27.Why is hotel service employees’ job satisfaction and loyalty closely linked to social exchanges in the organization?

28.Identify the different sources for managerial talent acquisition and discuss the advantages and disadvantages of these different sources of talents.

29.Explain the two critical factors for selecting service employees for hotel service job.

30.How can a hotel HR manager effectively utilize different performance appraisal methods to evaluate employee performance?

31.Be able to provide some of the CSR practices by leading hotel firms.

32.Discuss the different types of management innovations any tourism organization should focus on and how can management cultivate service innovation climate.

33.Looking into the future, technology will continue to affect tourism business operation. How can a tourism organization keep a balance between high-tech and high-touch in service management?