To accomplish your preparation for this case discussion

To accomplish your preparation for this case discussion

1. Read the case carefully (including checking some of the links that are provided within the document as evidence of behaviors and events described in the case).
2. Provide responses to the prompts given in case analysis prep document that I upload below.

1. , editing the document provided and uploading it as your assignment submission

The world of Internet influencers has had a considerable impact not only on pop culture but also in other very important domains (e.g politics, economic activity, social norms, mental and physical health). One of the desired outcomes of covering this case is for all of us to cultivate a critical and discerning eye regarding how this kind of influence works, where the hazards lie, and where opportunities may also lie. Most important of all, every stakeholder should be ever mindful, sustaining emphasis on individual intentionality and core values within a sea of voices aiming to exert influence. We will be moved by someone or something from time to time. What standards have you set for influence attempts to work on you?