As you are likely aware, your internship brand doesn’t just do business in the United States. So in this activity, we’re going to research their global activity. Rather than writing about i

Instructions:

As you are likely aware, your internship brand doesn’t just do business in the United States. So in this activity, we’re going to research their global activity. Rather than writing about it, we’re going to talk about it—by creating some slides and a video presentation.

To complete this assignment, you need to do the following:

  • Create a six-slide–PowerPoint presentation.
  • Take a video of yourself and your screen presenting those six slides in three to five minutes.

What you need to cover in the video:

  • Introduce yourself.
  • Identify your internship company and a specific country to analyze your brand’s global market.
  • Refer to Table 8.1 of Chapter 8. Pitch two elements from each quadrant of actors and forces about your internship company.

Helpful Tips

  • Identify the countries your internship company does business in by checking out the corporate website or the latest annual report.
  • Then, search your brand in business periodicals such as Forbes using country names or terms like “foreign,” “global,” or “international.” See which markets have been written about and select one.
  • Think of forces and actors, and specific challenges the company faced entering the specific country’s market (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.).

Slide Requirements

  • Create six slides with Microsoft PowerpointLinks to an external site., Google Slides, or another tool of your choice.
  • Structure your slides as follows:
    • Slide 1 – Include your name, internship company, country or market.
    • Slides 2 to 5 – Include two elements of each quadrant from Table 8.1, with highlights of your discussion points related to your internship brand, on each slide.
    • Slide 6 – Provide a nice summary of your brand’s global presence in the country of your choice.
  • Must be only 6 slides (See the tab below Formatting Requirements for more details).

Formatting Requirements

BUS330.W4A1.08.2022 Description: Total Possible Score: 12.00 Includes an Introduction Total: 0.75 Distinguished – Includes a clear and suitable introduction. Proficient – N/A Basic – N/A Below Expectations – Attempts to include an introduction; however, significant details are missing.  Non-Performance – The introduction is either nonexistent or lacks the components described in the assignment instructions. Creates a Slide Presentation Including Name, Internship Company, Country or Market, Two Elements of Each Quadrant From Table 8.1, Brief Highlights of the Discussion Points, and a Summary of the Presentation Total: 4.50 Distinguished – Creates a comprehensive and clear slide presentation including name, internship company, country or market, two elements of each quadrant from Table 8.1, brief highlights of the discussion points, and a summary of the presentation. Proficient – Creates a slide presentation including name, internship company, country or market, two elements of each quadrant from Table 8.1, brief highlights of the discussion points, and a summary of the presentation. Minor details are missing or slightly unclear. Basic – Creates a limited slide presentation including name, internship company, country or market, two elements of each quadrant from Table 8.1, brief highlights of the discussion points, and a summary of the presentation. Relevant details are missing and/or unclear. Below Expectations – Attempts to create a slide presentation including name, internship company, country or market, two elements of each quadrant from Table 8.1, brief highlights of the discussion points, and a summary of the presentation; however, significant details are missing and unclear. Non-Performance – The slide presentation including name, internship company, country or market, two elements of each quadrant from Table 8.1, brief highlights of the discussion points, and a summary of the presentation is either nonexistent or lacks the components described in the assignment instructions. Video Recording: Video Duration 3-5 Minutes Total: 0.75 Distinguished – The duration of the video recording is between three to five minutes. Proficient – The duration of the video recording is either three or five minutes. Basic – The duration of the video recording is either two or six minutes. Below Expectations – The duration of the video recording is less than two minutes or greater than six minutes. Non-Performance – The video recording is either nonexistent or lacks the components described in the assignment instructions. Video Recording: Overall Presentation Total: 3.50 Distinguished – The video is professionally and convincingly presented with appropriate business attire and proper lighting. Verbal delivery is entirely suitable for the audience. Proficient – The video is professionally and convincingly presented with appropriate business attire and proper lighting. Verbal delivery is suitable for the audience. Minor details are missing or slightly unsuitable. Basic – The video is professionally and convincingly presented with appropriate business attire and proper lighting. Verbal delivery is mostly suitable for the audience. Relevant details are missing and/or unsuitable. Below Expectations – Attempts to present the video professionally and convincingly with appropriate business attire, proper lighting, and suitable verbal delivery for the audience; however, significant details are missing and unsuitable. Non-Performance – The video presentation is either nonexistent or lacks the components described in the assignment instructions. PowerPoint Presentation: Control of Syntax and Mechanics Total: 0.50 Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand. Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand. Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader. Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. PowerPoint Presentation: APA Formatting Total: 0.50 Distinguished – Accurately uses APA formatting consistently throughout the presentation, title and reference slides. Proficient - Exhibits APA formatting throughout the presentation; however, the layout contains a few minor errors.  Basic - Exhibits basic knowledge of APA formatting throughout the presentation. The layout does not meet all APA requirements. Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. PowerPoint Presentation: Graphics/Presentation of Information Total: 0.50 Distinguished - Uses relevant graphics, sound, and/or animation, which assist in presenting the overall main point and strongly enhance understanding of concepts, ideas, and relationships. There is a consistent theme, format, and font which augment the readability of the presentation. Proficient - Uses sufficient graphics, sound, and/or animation, which assist in presenting the overall main point and enhance understanding of concepts, ideas, and relationships. There is a consistent theme, format, and font which augment the readability of the presentation. Basic - Uses some graphics, sound, and/or animation to assist in the presentation of the main point. There is not a consistent theme/format to augment the readability of the presentation. Below Expectations - Attempts to use graphics, sound, and/or animation to assist in presenting the overall main point; however, they do not enhance the understanding of concepts, ideas, and relationships. There is not a consistent theme/format to augment the readability of the presentation. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. PowerPoint Presentation: Slide Requirement Total: 0.50 Distinguished - The length of the presentation is equivalent to the required number of correctly formatted slides.  Proficient - The length of the presentation is nearly equivalent to the required number of correctly formatted slides.  Basic - The length of the presentation is equivalent to at least three quarters of the required number of correctly formatted slides. Below Expectations - The length of the presentation is equivalent to at least one half of the required number of correctly formatted slides. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. PowerPoint Presentation: Resource Requirement Total: 0.50 Distinguished - Uses more than the required number of scholarly sources, which provide compelling evidence to support ideas. All sources on the reference slide are used and cited correctly within the body of the assignment. Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference slide are used and cited correctly within the body of the assignment. Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference slide are used within the body of the assignment. Citations may not be formatted correctly. Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference slide are not used within the body of the assignment. Citations are not formatted correctly. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

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