What is your brand and product?
- What is your brand and product?
- Make a list of retail outlets where this product is commonly sold. (Retail outlets, Ecommerce Sites, Website). Paste images or links for each source.
- List three segments that buy your product. For each segment, fill in the following:
Segment 1:
- Geographic – How far will they travel to get the product?
- Atmosphere – What are the needs and expectations for the point of purchase?
- Frequency – How often do they buy the product?
- Complementary Products – What other types of products are expected to be available
- Customer Service – What customer service needs will they have and how would they like to contact customer service?
Segment 2:
- Geographic – How far will they travel to get the product?
- Atmosphere – What are the needs and expectations for the point of purchase?
- Frequency – How often do they buy the product?
- Complementary Products – What other types of products are expected to be available
- Customer Service – What customer service needs will they have and how would they like to contact customer service?
Segment 3:
- Geographic – How far will they travel to get the product?
- Atmosphere – What are the needs and expectations for the point of purchase?
- Frequency – How often do they buy the product?
- Complementary Products – What other types of products are expected to be available
- Customer Service – What customer service needs will they have and how would they like to contact customer service?
- due date is 10/17/2023 10:00 P.M. EDT
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