What is your brand and product?

1. What is your brand and product?

1. Make a list of retail outlets where this product is commonly sold. (Retail outlets, Ecommerce Sites, Website). Paste images or links for each source.

1. List three segments that buy your product. For each segment, fill in the following:

Segment 1:

• Geographic – How far will they travel to get the product?
• Atmosphere – What are the needs and expectations for the point of purchase?
• Frequency – How often do they buy the product?
• Complementary Products – What other types of products are expected to be available
• Customer Service – What customer service needs will they have and how would they like to contact customer service?

Segment 2:

• Geographic – How far will they travel to get the product?
• Atmosphere – What are the needs and expectations for the point of purchase?
• Frequency – How often do they buy the product?
• Complementary Products – What other types of products are expected to be available
• Customer Service – What customer service needs will they have and how would they like to contact customer service?

Segment 3:

• Geographic – How far will they travel to get the product?
• Atmosphere – What are the needs and expectations for the point of purchase?
• Frequency – How often do they buy the product?
• Complementary Products – What other types of products are expected to be available
• Customer Service – What customer service needs will they have and how would they like to contact customer service?
• due date is 10/17/2023 10:00 P.M. EDT