Week 5: Interactive Activity 5.1. Content Introduction Learning Outcomes
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5.1. Content Introduction
Learning Outcomes
1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.
5.2. Reading
Required
Chapter 4. Environmental Scanning and Industry Analysis
Chapter 5. Internal Scanning: Organizational Analysis
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Recommended
Youssef M. Abu Amuna, Mazen J. Al Shobaki, and Samy S. Abu Naser (2017). Strategic Environmental Scanning: an Approach for Crises Management. Information Technology & Electrical Engineering. 6(3), 28-34.
5.3. Test your knowledge (Max 100 words for every question)
Question 1
How can a decision maker identify strategic factors in a corporation’s external international environment?
Question 2
Compare and contrast trend extrapolation with the writing of scenarios as forecasting techniques.
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