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June 17, 2024

Please read the attached article titled, “Marketing Myopia” by Theodore Levitt.

General Question

Please read the attached article titled, “Marketing Myopia” by Theodore Levitt.

Also, read an updated perspective on Marketing Myopia and add your opinions on the issues described in an updated article. You may search for your own, or use this link:

https://www.forbes.com/sites/forbesagencycouncil/2022/08/16/how-to-avoid-marketing-myopia-when-it-comes-to-strategy/?sh=2fa670b483bf

Put together a slide presentation on your opinions, perspective (positive or negative), and a summary of the main important findings you learned from the article. Think of an organization or industry today that may also be suffering from marketing myopia.

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