or this activity, students will write an essay to report their findings, insights and conclusions after analysing the case study.

or this activity, students will write an essay to report their findings, insights and conclusions after analysing the case study. The essay should address the following question:

Describe, and discuss, the internationalisation process of FireDoors and the series of decisions made by the company related to their international corporate level strategy.

Guidelines:

1. Thoroughly read the case study and all other compulsory readings in the course bibliography
2. Complement with additional literature and/or secondary data as appropriate
3. For feedback before submitting, students may produce a template which includes all relevant sections, and sub-sections of the essay. Be specific and add a note to each proposed section briefly describing its intended content. The essay should cover, but not be limited to, the following points:
   • Theoretical background
   • Focus of the analysis
   • Discussion on Internationalisation Process
   • Discussion on International Corporate level Strategy
   • Conclusions
4. Check that your essay structure, and the content, is consistent with the advice provided by the Library Services (I strongly recommend that you talk to a librarian about it!).
5. Check your essay against the Marking rubric (screenshot attached) so you can have an idea of the marks you can expect for your work.
6. Create a PDF document with the finished essay for submission.
7. Submit by the deadline specified in this page. Please note that you are only allowed to submit once, so make sure that your are uploading your final document before clicking on the submit button.