Main idea for Marketing Plan:

Main idea for Marketing Plan:

IDEA:

Name of The app: PharmEZ

PharmEZ is a cutting-edge educational gaming app created to address the unique challenges faced by student pharmacists in their academic journey. PharmEZ provides an interactive and engaging platform where students can enhance their pharmaceutical knowledge and develop critical skills in a fun and immersive environment. Can be accessed from their mobile phones (Android Google Store, Apple Store, and/or PC). The application uses Game-based Learning to teach pharmacy students different pharmacy scenarios (including Hospital, Community, etc.) allowing them to develop clinical knowledge and apply concepts learned.

The plan must be double-spaced with a Times New Roman Font with a size of 12.

20 Pages long Microsoft Word Document (does not include a cover page, title page, table of contents page, resumes, lease contracts, and references page)

Describes the product or service including benefits/features/target market and research and development efforts

Effectively Describes the target market and sources of market research with citations

Describe the market segment analysis conducted and how it is relevant

Define the potential market for the product or service (geographical boundaries & location, existing data available, etc.

Completed SWOT analysis (3 descriptive points minimum for each category)

Well-thought-out and comprehensive strategy for growth in the market (Explain the logic of the strategy chosen)

Prepare a Comprehensive Promotional Strategy including budget, key messages, business objectives, and how effectiveness is measured.

Citations in APA Edition Formatting