IT & Business. Mod06: Growing the Business with Search, Semantic, and Recommendation Technologies

IT & Business.

Mod06: Growing the Business with Search, Semantic, and Recommendation Technologies

Hi, looking for support with the following:

Question:

Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.

Research an organization located in the Kingdom Saudi Arabia and discuss the following:

What type of search engine technology is the company using?
Discuss the benefits the company is gaining from using that technology.
What sort of metrics does the company use to measure the success of the utilized search engine technology?
What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?
Guidance for writing:

Your well-written report should be 5 pages in length, not including the cover page and reference page.
To make it easier to read and therefore grade, make sure you clearly delineate each section of your answer so it can be matched with the relevant question.
Use University academic writing standards and APA style guidelines, citing at least two references as appropriate. ( Use the attached slide, the below-provided sources, and ensure to add at least 3 more academic sources ).
Wei, L., & Na, C. (2020). Personalized recommendation algorithm based on improved trustworthiness. 2020 International Conference on Robots & Intelligent System (ICRIS), 526–528.

Drivas, I. C., Sakas, D. P., Giannakopoulos, G. A., & Kyriaki-Manessi, D. (2020). Big Data Analytics for Search Engine Optimization. Big Data and Cognitive Computing, 4(5), 5.

The plagiarism MUST not exceed 5%.
Demonstrates substantial and extensive knowledge of the materials, with no errors or major omissions.
Provides strong thought, insight, and analysis of concepts and applications.
Sources go above and beyond the required criteria and are well chosen to provide effective substance and perspectives on the issue under examination.
The project is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure, contains no errors in grammar, spelling, APA style, or APA citations and references.
Very important: Make sure the above GUIDANCE FOR WRITING is carefully read, understood, and strictly followed.