Case Analysis: Harley Davison Style and Strategy Have Global Reach

Case Analysis: Harley Davison Style and Strategy Have Global Reach

*Cases should be a minimum of 5 pages, not counting the title and references pages.

*It should follow an APA format,

*12 size font times new roman with double spacing.

*Use a minimum of 5 sources

Harley-Davidson, Inc. is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.

If you are not familiar with this retail store, visit their website https://www.harley-davidson.com

After reading case 5, answer the following questions:

1. If you were CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales?

2. In America, Harley has shifted the positioning of its products away from simply motorcycles and more toward being status symbols of a particular lifestyle. What are the implications of cultural factors for positioning in other countries that Harley has targeted for growth—ones like Japan, China, France, and Brazil?

3. Problem Solving. If you were advising Harley’s CEO on business expansion in sub-Saharan Africa, what would you recommend in terms of setting up sales centers and manufacturing sites in countries like South Africa, Kenya, and Zimbabwe? When a new location is targeted, what would you suggest as the proper role for locals to play? Should they run everything, or should there be a mix of locals and expatriates? And if the CEO wants to send expatriates from the United States into some locations, what selection criteria would you recommend, and why?

4. Further Research. Is it accurate to say that Harley is still “on top of its game”? How well is the company performing today in both domestic and global markets? Who are its top competitors in other parts of the world, and how well does Harley compete against them? Does the electric Harley have what it takes to fuel the company’s next stage of global growth?